Editorial: Isolation
Background
I recently led an editorial campaign that targeted potential clients by drawing inspiration from iconic 90s Airwalk advertisements. The campaign consisted of 3-4 distinct looks and a short-form video, all centered around a vibrant, unconventional, carefully curated color palette. My art direction and styling aimed to capture the fun and individuality of the era while adding a contemporary twist to engage the audience.
Campaign: Goodtimes Eyewear
Background
I developed a strong creative concept for Goodtimes Eyewear and collaborated with photographers and stylists to curate visually appealing elements for their social media and in-store marketing. Careful attention was paid to lighting, composition, and styling during the photo shoot to accurately convey the brand's identity and target audience. As a result, the brand experienced significant growth in customer engagement, brand awareness, and sales, solidifying the success of the project.
Reina Blaq: Wonderwall Music Video
Background
On this project, I art directed the music video for Reina Blaq's rendition of "Wonder Wall". My role involved managing the project from pre- and post-production. This included collaborating with the artist and production team during the ideation phase, developing a detailed creative deck and storyboards, overseeing the execution of the creative vision during production, and being involved in the editing process during post-production to ensure a cohesive and visually captivating final product.
Editorial:River City Vixens
Background
River City Vixens is an imaginative endeavor that pays tribute to classic wardrobe test shots from old Hollywood films. The shoot aimed to unveil three alluring female protagonists, each with campy monikers reminiscent of B-movies from the 1960s and 1970s. As the brainchild behind the project, my responsibilities included designing their ensembles, choosing their names, and crafting the movie title. Alongside this, we produced a trilogy of short films capturing the distinct personas of these characters during their wardrobe trials.